Have you wondered what causes some people to open their wallets and what factors cause them to walk out the door never to return? Your businesses could increase profits by becoming “shopper friendly.” Here are some general characteristics to keep in mind.

1. Female Buying Power
2. For some, the experience of shopping is more important than the transaction
3. Educate Your Shoppers
4. Practice ethical consumerism
5. Design is the key to appearing different from your competitor
6. Interaction is crucial for sales
7. The walking pattern determines the layout of the store
8. Shopping is an authentic emotional expression

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