If you want loyalty, you have to give it. Make a list of your most important customers or clients. For your general customers or clients, demonstrate your commitment in general terms and especially when they need you. For the most important customers, demonstrate your commitment and let them know how much you appreciate them. Sometimes loyalty takes sacrifice.

1. Communicate
2. Understand Your Customer’s Goals
3. Be Consistent
4. Build Credibility
5. Cracker Jack Surprise
6. Cracker Jack Surprise

Can you check all of these items in one week? Are you actively practicing the commitment that you desire from your customers?

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