To be successful today, you must have a clear and compelling online identity.

People are googling you and making decisions about you from what Google reveals. Whether you are an employee looking to advance in your company, a professional seeking your next marketing role, or a consultant looking to land your ideal client, you should plan on being googled. And you should prepare for it.

The ideal way to create a relevant and authentic online identity is to build your own personal site or blog (you can see examples here: www.brandego.com/gallery.php).

Having your own place on the Web ensures that Google says exactly what you want it to say, but you may not be ready to make that kind of investment. Still, you understand the importance of being virtually visible.

Fortunately, there are many ways to enhance and refine your online identity even if you aren’t ready to buy your own real estate on the World Wide Web.

Here are seven simple ways you can build your personal brand online:

1. Build your profile with ZoomInfo
2. Build your profile with Ziggs
3. Get published
4. Share your opinion
5. Participate in communities
6. Provide your point of view
7. Network and build your brand

By employing these tools for building your online identity, you make small deposits in your personal brand bank that over time will yield huge dividends.

Marketing Profs