Decision-makers in most organizations soon grow weary of the large number of salespeople phoning them. So if you’re not well trained when you cold call, I guarantee that you’ll get slapped with a lot of rejection.

On the other hand, when you’re professionally trained, cold calling is easy and tremendously profitable. Here are 7 steps to boost your cold calling success.

1. Create a targeted telephone list
2. Set a goal and script your call
3. Locate the decision-maker
4. Introduce yourself and get to the point
5. Give a benefit statement
6. Give a brief specific case history
7. Accomplish your goal

Cold calling doesn’t have to be a demoralizing knuckle-biting activity. It can, in fact, be motivating and extremely profitable - providing you have the right training.

businessknowhow.com