8 Tips to Significantly Improve Your E-mail Response
Can You Have More Sales, Too?
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Are your e-mail response rates dismal? Unfortunately that’s the nature of the online environment today. Recent statistics show that over 50% of the tens of billions of e-mails sent daily are spam, and the top Internet Service Providers are blocking almost 25% of permission-based e-mails. These are staggering numbers for business owners relying on e-mail as a marketing tool.
Is there anything you can do to keep this from happening to your e-mail campaigns? Absolutely. You can significantly improve your deliverability, open rates and number of responses by addressing three key issues:
getting past the spam filters attracting your reader’s attention with a value-focused subject line offering an e-mail that is short and targeted
Here are eight key tips to help you overcome these challenges.
- Get permission
- Focus on your Subject Line
- Front-load your message
- Pay attention to the spam triggers
- Tighten up the body of your message
- What’s on the screen?
- Select appropriate font colors
- List Maintenance – Keep your lists up-to-date
100% e-mail open rates are probably not realistic given the current online environment. But you certainly can improve yours by following the above guidelines.
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