Are your e-mail response rates dismal? Unfortunately that’s the nature of the online environment today. Recent statistics show that over 50% of the tens of billions of e-mails sent daily are spam, and the top Internet Service Providers are blocking almost 25% of permission-based e-mails. These are staggering numbers for business owners relying on e-mail as a marketing tool.

Is there anything you can do to keep this from happening to your e-mail campaigns? Absolutely. You can significantly improve your deliverability, open rates and number of responses by addressing three key issues:
getting past the spam filters attracting your reader’s attention with a value-focused subject line offering an e-mail that is short and targeted

Here are eight key tips to help you overcome these challenges.

1. Get permission
2. Focus on your Subject Line
3. Front-load your message
4. Pay attention to the spam triggers
5. Tighten up the body of your message
6. What’s on the screen?
7. Select appropriate font colors
8. List Maintenance - Keep your lists up-to-date

100% e-mail open rates are probably not realistic given the current online environment. But you certainly can improve yours by following the above guidelines.

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