Most people can’t resist opening a bulky package when it arrives. There’s something about that hump that attracts our attention. We just have to see what’s inside. So use the power of curiosity as a marketing tool.

Whatever it takes, just make sure you create the hump. And the bigger the hump, the better.

Of course the bulky item alone won’t be enough to move a prospect along in the sales process. Make sure you include a direct mail letter or personal note that highlights a specific benefit the prospect gets by doing business with you. If the item enclosed reinforces your message, that’s even better.

businessknowhow.com