Making a Living in Second Life
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Jennifer Grinnell, Michigan furniture delivery dispatcher turned fashion designer in cyber space, never imagined that she could make a living in a video game.
Grinnell’s shop, Mischief, is in Second Life, a virtual world whose users are responsible for creating all content. Grinnell’s digital clothing and “skins” allow users to change the appearance of their avatars — their online representations — beyond their wildest Barbie dress-up dreams.
Within a month, Grinnell was making more in Second Life than in her real-world job as a dispatcher. And after three months she realized she could quit her day job altogether.
Now Second Life is her primary source of income, and Grinnell, whose avatar answers to the name Janie Marlowe, claims she earns more than four times her previous salary.
Grinnell isn’t alone. Artists and designers, landowners and currency speculators, are turning the virtual environment of Second Life into a real-world profit center.
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