Dell recently launched a new website for small businesses called Small Business 360. They’ve also got a new video site, called StudioDell, which includes a small business channel.
Small Business 360: Small Business 360 is a community and information site. It offers articles and forums/discussion boards. It also links out to other Dell resources, including the Direct2Dell corporate blog and even sections of the Dell shopping site.
The majority of us who run our own businesses do not have “an IT guy.” (Or an IT gal, for that matter.) So we are on our own when it comes to buying, installing, maintaining, and most importantly — troubleshooting.
And that’s where the value of a site like this comes in. Researching what to buy ahead of time is one way people use the Web. But another big demand for a site like Dell’s is going to be from existing customers who want to find out more about how to use the product they just bought, or who need to troubleshoot and solve what may be minor, but for them, irksome, problems.
StudioDell’s Small Business Channel: StudioDell is a gem. The site contains a video player to watch short videos. Most videos are easy to watch, at no more than 5 or 6 minutes, and they launch quickly. The quality of the video is good.
The Small Business Case Studies were very good. These are five case studies where customers describe how technology has helped their operations. Each case study is about five minutes long. They are filmed in the client’s own premises. It’s like sitting down and talking to another business owner you met at a Chamber meeting about their experiences.
smallbiztrends.com