Electronic newsletters. Automated e-mail. Interactive web sites. With so many “high-tech” marketing weapons available to business owners today, why would anyone consider using the lowly postcard?

Postcards are a staple of direct marketing because they’re economical, flexible and highly effective. They are indisputably the most inexpensive targeted marketing strategy available. Whatever your mission - to advertise, invite, brand, remind, promote or sell - postcard marketing will get the job done simply and affordably.

Why are they so valuable? Here are 6 primary reasons:

1. Cost-effective
2. Extremely personal
3. High readership
4. Versatile
5. Easily work with other marketing weapons
6. Easy to track

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