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Two-minute YouTube clips were just the start. As television comes to the Internet, dozens of companies are gunning to become the networks of tomorrow, reports Business 2.0 Magazine.
Wayne’s World, it’s not. The Web TV series Diggnation draws hundreds of thousands of viewers. It has Fortune 500 corporate sponsors, and its two young stars are among the brightest in the tech firmament. Still, the production values are more in line with Wayne and Garth than they are with, say, The Daily Show …
“Hello, and welcome to Diggnation, episode No. 80! I’m Kevin Rose!”
“And I’m Alex Albrecht! Diggnation covers some of the hottest user-submitted stories on the social news website Digg.com!!”
Just a year and a half out of the gate, Diggnation draws about 250,000 viewers a week and is among the most popular free video podcasts on Apple’s iTunes service
It’s also making some decent coin: The show has had 15 sponsors thus far, each paying as much as $10,000 per episode. Rose and Digg CEO Jay Adelson are so bullish on the concept that they’ve launched an angel-backed startup called Revision3 that produces Diggnation and a dozen other Web-only offerings.
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