Mobile video is all the rage in the wireless world, so how long before porn hits the two-inch screen? As Canada’s No. 2 cell phone carrier just discovered, it may take awhile.

ast month Telus, Canada’s second-largest wireless operator, quietly tried to do something that no other North American rival has done: sell pornography. But when The New York Times detailed the new service Monday, the backlash from religious groups and Telus subscribers was swift.

By Wednesday, Telus (Charts) pulled the plug on its incipient porn play. In press reports, company executives seemed nonplussed by the public outrage, noting that the company’s television unit carries adult channels with no fuss.

“There was certainly a fairly significant amount of surprise and a lack of awareness that the Internet had arrived on cellphones,” spokesman Jim Johannsson told the Edmonton Sun.

For Telus, its venture into adult content came to an end almost as quickly as it began. Notably, though, company officials left open the possibility that the carrier would sell smut in the future.

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