Want to Close the Deal? Try Chatting Up Customers
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E-commerce businesses, like their brick-and-mortar counterparts, face the challenge of converting browsers into buyers. But because the Web does not allow for face-to-face interaction, it has historically been much harder for an e-retailer to offer the same level of service that customers can find when they walk into a store.
A new Web-based service, ZaZaCHAT, allows e-retailers to provide live help to website visitors via online chat. The tool lets customer-service representatives communicate directly with customers, answering questions about products or making recommendations.
The service also provides website owners with tools to monitor their traffic and examine the demographics of their visitors in real time. When customers visit a site, ZaZaCHAT gives the retailer their location, IP, host name, and the URL of the site from which they were referred.
A beta-version of ZaZaCHAT is available for free. Once the product is out of beta, a limited version will be offered for free, while a PRO version will cost $24.99 per month per operator.
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