A lot is made about the tacky GoDaddy ads that cause a stir during the Super Bowl each year. GoDaddy founder, Bob Parsons, has indeed landed on a way to get attention.

Heed this warning Web2.0ers, when you scale, if you don’t invest in people who can fix a client’s problem, the end is near. GoDaddy has over 1,000 customer service reps who can and will solve problems. I can overlook many of the obnoxious offerings they throw in my face as I register a domain because every time I pick up the phone and call the toll free number listed on the web site a real live person answers and helps in a matter of minutes - that’s why this little company is the world’s largest domain registrar. The TV ads are just proven window dressing used by advertisers for years.

Duct Tape Marketing