Bottle Mag
Coca-Cola Belgium will be the first soft drink company to use the Magazine on a Bottle concept. On Product Publishing, which created the innovative labelling technology, worked closely with Coca-Cola Belgium to adapt the labels to Coke’s iconic curvy bottle.
The first bottles of Coca-Cola Light (chilled 500 ml PET) with GLAM*IT mini-mag attached will be on the shelves in April 2007. Published by Sanoma, GLAM*IT is a Belgian fashion and beauty magazine targeted to a young, female audience. Which makes for a good fit with Light/Diet Coke buyers. As stated by Mie Van der Auwera, editor of GLAM*IT: “Adapting editorial content for another brand is only credible if brand values mutually match. In the case of Coca-Cola Light and GLAM*IT that was no problem. That’s why it results in a powerful communication tool for both brands.” The removable 24-page magazine is a ‘light’ version of GLAM*IT, featuring typical content for the mag, but reduced to fit the bottle.
Similar Posts:
- Aquafina Labels: It’s Tap Water
- Behind Coors’ color-changing beer cans
- 50 Most Powerful Women In Business
- Meet America’s marshmallow king
- Trips to barbershop inspired entrepreneur
- The Pros and Cons of Co-Branding
- Make $2 Million A Year Setting Up Christmas Lights
- Time Magazine’s Person Of The Year: Internet Users
- What Do Successful Small Businesses Do That You May Not?
- Spiritual Perfume
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
