Guide to Word-of-Mouth Marketing
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Properly executed, WOM marketing is an incredibly effective weapon in your marketing arsenal, because the message comes from a trusted source. The key ingredients of any word-of-mouth marketing campaign are:
- Giving people a reason to talk about you.
- Making it easy for people to share information about you.
- Engaging and energizing those people to spread the good word.
Action Steps
- It starts with customer satisfaction – A happy customer is a potential advocate and an influencer. An unhappy customer is even more powerful – one survey of “customer rage” found that 85% of unhappy customers share their experiences with others. If you don’t have a good story to tell, there’s nothing pleasant to buzz about.
- Listen and respond to feedback –
Your blog also provides instant feedback from your customers.Participate in the online conversation and take the pulse of your supporters – and your detractors. - Keep it honest – Good word-of-mouth marketing is honest, transparent and real. Stealth marketing, “shilling” and spam tactics are unethical and should be avoided at all costs!
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