Properly executed, WOM marketing is an incredibly effective weapon in your marketing arsenal, because the message comes from a trusted source. The key ingredients of any word-of-mouth marketing campaign are:

1. Giving people a reason to talk about you.
2. Making it easy for people to share information about you.
3. Engaging and energizing those people to spread the good word.

Action Steps

1. It starts with customer satisfaction - A happy customer is a potential advocate and an influencer. An unhappy customer is even more powerful – one survey of “customer rage” found that 85% of unhappy customers share their experiences with others. If you don’t have a good story to tell, there’s nothing pleasant to buzz about.
2. Listen and respond to feedback -
   Your blog also provides instant feedback from your customers.Participate in the online conversation and take the pulse of your supporters – and your detractors.
3. Keep it honest - Good word-of-mouth marketing is honest, transparent and real. Stealth marketing, “shilling” and spam tactics are unethical and should be avoided at all costs!

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