Taking YouTube to the next level
Some of the smartest new companies on the Net are those that are doing the content collectors one better.
Mark Hall, a former executive with RealNetworks, fell in love with online video two years ago, thanks to an ultrafast broadband connection in his London home. When he returned to San Francisco last year, he decided to address the growing need in online video: a way to find just the good stuff and skip the junk.
His self-funded startup, VodPod, was born in San Francisco in June and so far shows a lot of promise. VodPod allows consumers to build their own “pods,” which is Hall’s rather fancy term for online video channels. The idea is that you grab the videos you like from any of the other 100-odd video-sharing sites already online – say, every bird-watching vid you can get your hands on – and build a channel called the Birding Pod. Anyone can watch it, and anyone can add videos to the channel.
This is one of the hot opportunities in new new media: hyperaggregation. If aggregation is what we’ve seen so far on YouTube and Flickr, hyperaggregation is aggregating the aggregators. The way of the Web is to go meta – a website is born and covers politics, then another, and another, and that leads inexorably to … a blog that covers all the websites that tackle politics.
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