Ten clues that your Web site is dead


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Your small business could be dying, and you don’t even know it.

According to an expert in Web site design, small businesses’ Web sites are failing to leverage the Internet. As a result, many of them won’t be around for very long.

KitJustin Kitch, CEO of Menlo Park, Calif.-based Homestead Technologies Inc., offered these 10 clues that will let small businesses know whether their Web sites — and, by extension, their businesses — are dead.

  1. You think the Internet is a coming revolution.
  2. You don’t have a Web site
  3. You don’t know how to change your Web site
  4. If fewer than half of your customers can find you online, you’re dead.
  5. You think your business is local.
  6. You think your Web site is just for new customers.
  7. You think your Web site is just for customers.
  8. Your Web site is your Internet strategy.
  9. You think being small is a disadvantage.
  10. You’ll fail if you do what I say.

A web site is more about existing customers than new customers.
techtarget.com




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