Having made a fortune off bare-breasted women, “Girls Gone Wild” founder Joe Francis is now setting his sights on the restaurant business.

A chain under the “Girls Gone Wild” brand name is being planned by Francis, whose Mantra Films Inc. has built a $100 million business videotaping and selling the DVDs featuring young women exposing their breasts.

“This is going to be about fun, lifestyle, youth, sun. It’s about everything ‘Girls Gone Wild,’” Francis said. “It’s going to be sexy without being sexual.”

There will be no stripping, topless waitresses or filming in the restaurants, Francis said.

The first two restaurants are expected to open by mid-summer in Mexican beach towns Cabo San Lucas and Cancun. Francis sees franchises popping up mainly in college towns in the United States and around the world.

Reuters