Think of customers as individuals. Once we think that way, we realize our business is our customer, not our product or services. Putting all the focus on the merchandise in our store, or the services our corporation offers, leaves out the most important component: each individual customer.

Keeping those individual customers in mind, here are some easy, down-home steps-to-remember when you want to keep ‘em coming back!

1. Remember there is no way that the quality of customer service can exceed the quality of the people who provide it.
2. Realize that your people will treat your customer the way they are treated.
3. Do you know who your customers are?
4. Do your customers know who you are?
5. Go the extra mile.
6. Are your customers greeted when they walk in the door or at least within 30-40 seconds upon entering?
7. Give customers the benefit of the doubt.
8. If a customer makes a request for something special, do everything you can to say Yes.
9. Are your associates properly trained in how to handle a customer complaint or an irate person?
10. Want to know what your customers think of your company? Ask them!

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