Assumptions made on gender, looks, attire and the position of a prospect can cost you dearly. As a salesperson, meet each of your prospects with an open mind.

Never make an assumption about the prospect’s knowledge of your product or service. If you are selling a technical solution, never assume that your prospect has knowledge of all the technical jargons that you use. It is important that you listen to your prospect, read her body language to avoid making costly assumptions that can kill the sale, or even harm your company’s reputation.

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