Necessity The Mother Of Invention
Can You Have More Sales, Too?
Helping over 75,000 businesses like yours raise profits and build customer relationships using AWeber's opt-in email marketing software for over 10 years.
Stephanie Dellamura dreaded taking her toddlers to a public restroom. Visiting parks and fairs was worse, she said. Portable restrooms are often filthy and there’s no place to wash hands. But dirty restrooms weren’t her only worry. Candies and ice cream also made her boy’s hands a sticky mess.
Dellamura searched stores and websites for a product to protect her children, but came up empty-handed. That’s when Dellamura invented Gotta Go Mitts.
Her survey of more than 100 mothers — friends, family, even strangers in bathrooms — showed two out of three said they would buy disposable mittens for their children. The information she collected helped guide the development of Gotta Go Mitts, such as making a small package to fit in a purse or pocket.
A bookstore clerk suggested Tara Monosoff’s “The Mom Inventors Handbook.†It gives readers advice for conducting market research, developing a prototype, manufacturing and marketing a product. Dellamura found the guide practical and inspiring. She followed every step and enjoyed reading about several mom inventors who turned inspiration into action.
Dellamura made the first prototype on her kitchen table. Her mother-in-law and a friend helped cut and sew plastic sandwich bags into child-sized mittens.
Now the finished products, 2.5 million mitts in 125,000 packages, sit in her basement. Dellamura invested more than $17,000 to bring her idea to market, but she expects to start making a profit in fewer than two years — $5 at a time.
Frederick News Post
Similar Posts:
- Simple Steps For Word Of Mouth
- Video Production On Youtube
- Can Friends Be Strong Business Partners?
- Five Bucks For Your Thoughts
- Top technology questions you should ask
- How an Inventor Got A Skate-Shoe Rolling
- 6 Steps to a Marketing Message That Sells
- Redding Man Hits It Big With His Invention “The Pooter”
- Entrepreneur Training Program For Displaced Workers Ramps Up
- Six Self-Employment Myths
- Cats Toilet-Training Business
- Five tips to being more professional on social networks
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
