Archive for April, 2007
The 7 Myths of Selling
by Kelley Robertson, author of Stop, Ask, and Listen For more than a decade I have the opportunity to interact with thousands of salespeople and I have discovered a few myths that many of them have fallen prey to. Here are just a few. Buyers are liars. Anyone can be persuaded to buy. Price is [...]
States’ Health Plans May Aid Small Firms
As states look to shrink the swelling ranks of those without health insurance, the crucial test for one approach gaining favor with policy makers is likely to be its impact on small business. Massachusetts and Vermont are gearing up to introduce programs this year that require employers either to provide health benefits to their workers [...]
Find, Keep That Niche
Rhonda Abrams at USA Today I’m a firm believer that the road to success for small companies is through specialization. A local hardware store has a hard time competing against home improvement big-box retailers, but if you specialize in unique knobs and fixtures, you can build a national clientele. It’s tough to get started as [...]
7 smart ways to find new customers
Sending an offer by mail can cost anywhere from 50 cents to $150 for each prospect, depending on the different components of the campaign. For the most part, direct mail is more expensive than advertising by e-mail or on the web, but it can also be much more effective in the long run. How do [...]
Networking Faux Pas
Faux Pas #1: Not responding quickly to referral partners Treating each of your networking partners as one of your best clients is critical. Return phone calls from them immediately, as it speaks to your credibility and reliability as a professional. Faux Pas #2: Confusing networking with direct selling Entrepreneur’s need to understand that networking isn’t [...]
Teen-turned-entrepreneur has favorite ‘Subject’
Turning a longtime passion into a business is fairly common. But for skateboarder Corey Worrell, it happened earlier than most. The 16-year-old Colfax High junior has created Subject Skateboards, a home-based company that makes and sells boards, T-shirts, hats and buttons. Corey’s interest in skateboarding began when he got his first board, at age 6. [...]
Send postal letters with email using Postful
Posful is betting on the fact that many people still don’t use email, (apparently 65 million Americans) and that we know people who can’t receive any. So the team at Posful has come up with a solution to bridge the gap between the physical and digital worlds. Send an email to a special unique address [...]
