by Kelley Robertson, author of Stop, Ask, and Listen

For more than a decade I have the opportunity to interact with thousands of salespeople and I have discovered a few myths that many of them have fallen prey to. Here are just a few.

1. Buyers are liars.
2. Anyone can be persuaded to buy.
3. Price is the primary reason people make a buying decision.
4. A technique that works well for one person will work for everyone.
5. It’s critical to close the sale as soon as possible.
6. Close the deal at any price.
7. Do whatever it takes to get the sale.

Selling is an honorable career and sales professionals need to avoid falling prey to these myths. Focus on helping your customer make an educated buying decision. Concentrate on asking high-quality questions and positioning your solution appropriately and these myths will not affect you.