Turning employees into corporate spies
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What could you do with technology that turns all your employees’ camera-enabled cell phones into networked videocams?
A company called Reality Mobile has already used it to help FBI agents patrol the Super Bowl. Now it’s finding that the same idea could potentially do everything from oil-field analysis to YouTube-like video sharing.
This fall the Virginia-based company will launch a fully customizable version of its software, RealityVision, which works with any Palm OS- or Windows-based wireless device with a built-in camera. “The phone thinks it’s just capturing a video clip like normal,” explains CEO Dave Rensin. “But we’re really stealing that data.”
Along with a video signal, the phones send their GPS coordinates, giving your headquarters as many roving eyes in the field as your employees have phones.
That’s why Rensin has a long list of potential uses for the product. Reality Mobile has already been selling law enforcement on the $250,000 RealityVision system. (The LAPD beta-tested it.)
Business 2.0 Magazine
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