Shara Karasic, Community Manager of Work.com, will provide the inside view on how to use work.com as a valuable source of insight for your business — and also the ins and outs of how to use the site to increase visibility for your own business online.

Here is a sampling of some of the benefits of using Work.com:

• By contributing to the large database of 1,300 how-to business guides and developing your own guide, you become published and viewed as an expert in your field.
• Work.com guides become indexed by the search engines providing additional visibility. Keyword research as well as using the proper terms related to your topic will benefit the visibility of your guide within the search engines.
• Your guide may bring additional contacts and networking sources to your doorstep, as well as supplement your marketing efforts. You can begin by emailing your guide to clients and colleagues, linking it to any web sites you may have, and including it in your bio.

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