Meet Ms. Fix-It
Barbara Kavovit — better known to the world as Barbara K — has turned what began as a niche home-improvement business into a mini-empire that now includes a line of fashionable, female-friendly tools available through retailers like Target, two best-selling books and, most recently, an online show. Barbara K admits that while her career has rarely traveled in a straight path, and that she has made her fair share of mistakes, her business is stronger because of what she’s learned along the way.
“My first job I took after college was as a financial analyst. I was living at home in New Rochelle, N.Y., at the time, and it was actually kind of boring. Then one day I heard my mom talking to some of her friends about how hard it was to get things done around the house without a man around, like hanging picture, fixing a leaky faucet, and tightening a doorknob. That’s when a lightbulb went on for me.
“I realized that women are tired of having to rely on men to help with home improvements. I thought women might like to deal with another woman instead. So I went to a local printer to have some business cards and fliers made up. Then I went to the mall and started talking to women about how I had just started a home-improvement business and asked whether there was anything I could help them with.
“After I lined up a job, like putting up Sheetrock, I would go to the phonebook, find the contractors that could do the work, and check out their references. I would then drive the contractor to the job and talk with the customer as he did the work. I made my money by charging the homeowner more than the contractor was charging me. My first year, I made $25,000.
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