Here’s a checklist to make sure that your MySpace page is optimized to generate leads for you.

They all center around one huge rule: You must bring the business conversation away from MySpace. As long as you are on MySpace, you have to play by its members’ rules.

1. The first thing you must have is a form to get your visitors email addresses. You will increase your sign-up five-fold if you give them some sort of incentive to give their email address. Promote this by posting bulletins.
2. Syndication code. MySpace users are Web savvy. They know how to edit basic html and add it to their MySpace page. You want to have a pre-made banner ad with a link to your Web site and supply the html code so that if one of your MySpace friends wants to post your ad on his/her page, doing so is very easy.
3. There must be an obvious link to your Web site.
4. A reason to come back. Have fun on that one.

Here’s a little wisdom so you don’t have to learn the hard way. The most important advice I can give you is to never send unsolicited messages to other MySpace users.

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