Pure Digital, which makes disposable cameras sold in drugstores, is launching a new pocket-sized camcorder called Flip Video on Tuesday. The product, which will be available at Target, Costco, Best Buy and on Amazon.com, comes with a USB arm to connect to a personal computer or Mac.
Jonathan Kaplan, CEO of San Francisco-based Pure Digital, said the company hopes to make it easier for people to record and share video online. To that end, the camcorder comes with built-in software that makes it easy for people to upload their videos onto Google-owned YouTube or Grouper, an online video site owned by Sony.
Pure Digital is selling two versions of Flip Video, one that can hold about 30 minutes of video and another that stores an hour. The 30-minute version will cost about $119 while the 60-minute version will sell for around $149. Both devices run on standard AA batteries.
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