Archive for August, 2007

Marketing to Moms

For business owners, the $1.6 trillion “Mommy Market” is well worth pursuing. In the book Trillion Dollar Moms, Maria Bailey and Bonnie Ulman teach you how to take advantage of this lucrative market. They describe three generations of moms: baby boomer moms, Gen X moms and Millennial new moms. If your company is still marketing [...]

Marketing & Sale, Strategies & Execution, Women

Postal-Rate Increase Could Actually Save Money

While the cost of mailing a letter will go up by two cents, rates for other categories will drop.
The new postal rates contain hidden surprises — and therein lies the opportunity for business owners. While the cost of mailing a first-class letter weighing one ounce will increase by two cents, to 41 cents total, [...]

Small Business

Entrepreneur Hopes Web Site Will Be Myspace For Walkers

WalkStyles invited America’s fitness community to use its free, online service to form walking clubs. Participants can register, connect with like-minded walkers where they live or where they travel, and use the site to manage their group activities.
If all goes as planned, it could become the MySpace for walkers.
The target audience is huge and growing: [...]

Niche, Online Business

Rent-A-Pet

Flexpetz recently launched in Los Angeles and San Diego, and offers consumers the option of having a dog for just a few hours or days a week. Which is a good solution for people who’d love to have a dog, but are too busy, travel frequently, or live in buildings that don’t allow dog ownership.
The [...]

Humor, Niche, Start-Up

Post Office, SBA Offer Entrepreneurship Videos

The Small Business Administration and the Postal Service have co-created a video-on-demand resource for entrepreneurs with advice and inspiration from successful business owners, the agencies announced Wednesday.
Delivering Success, which is available online at http://www.sba.gov/deliveringsuccess, provides a video library of interviews with successful entrepreneurs sharing their experiences and insight into business plans, financing, business promotion, planning, [...]

Business Resources, Usuables