Entrepreneur Hopes Web Site Will Be Myspace For Walkers
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WalkStyles invited America’s fitness community to use its free, online service to form walking clubs. Participants can register, connect with like-minded walkers where they live or where they travel, and use the site to manage their group activities.
If all goes as planned, it could become the MySpace for walkers.
The target audience is huge and growing: Nearly 72 million Americans say walking is their favorite form of exercise, and older Americans favor it most.
The free online service complements the subscription-based service already in place on walkstyles.com. Walkers are encouraged to use a DashTrak to tally their daily steps and monitor their progress or to check it against others in the group. It’s a product that people all over the country – mostly women – have encouraged Parks to build, so they can find like-minded walkers wherever they go.
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