The owner of a bike-tour company improves his business using various wireless technologies.

After racing bicycles professionally for two years and realizing that I was no Lance Armstrong, I found another way to make a living on a bike. I had spent 20 years organizing bike treks with friends through the Alps, the hills of Tuscany and the countryside of Provence. Noticing a growing appetite for such trips, I founded Destination Cycling (destinationcycling.com) in 2002. I now run tours on my bike 70 days a year.

We began offering trips for serious cyclists that duplicated famous races such as the Tour de France in 2005. Our clients are typically Fortune 500 executives. The journeys are very complex for me to manage. We ride 100 miles or more a day for 21 days. I never know when a tire will blow or a hail storm will strike. Our customers pay us $30,000 for the experience of a lifetime and, in some instances, six figures for exclusive tours. They expect us to plan for the unexpected.

FSB Magazine