Filling A Natural Niche
Can You Have More Sales, Too?
Helping over 75,000 businesses like yours raise profits and build customer relationships using AWeber's opt-in email marketing software for over 10 years.
Chris Reed is founder and chief executive of Reed’s Inc., which produces a line of natural sodas. And he’s a fan — some might say a fanatic — of the pungent herb.
Each year, his company chops 1 million pounds of fresh ginger, enough to fill 28 big-rig trailers. In addition to sugared ginger candies and ice creams, he produces six ginger brews: Spiced Apple, Raspberry Ginger, Cherry Ginger, Original Ginger, Premium Ginger and Extra Ginger, the last of which packs 26 grams’ worth of the stuff.
In a business dominated by Coke and Pepsi, healthful soda sounds like a contradiction. But unusual beverage companies such as Reed’s are etching out a niche within the carbonated beverage industry, which sells about $28 billion worth of drinks annually to U.S. consumers, according to ACNielsen.
Natural sodas saw 36.5% sales growth in conventional food stores and 12.4% in natural food stores during the last year.
Similar Posts:
- New $350 Million Food Niche: Low-Glycemic Products
- Start-Ups Tote Healthy Lunches To School
- A Teen Millionaire’s 3 Principles to Success
- The lotus Sanitizing System
- Aquafina Labels: It’s Tap Water
- Synthetic fuel: A perfect energy fix?
- The Pros and Cons of Co-Branding
- 5 Steps to Deal with Difficult Employees
- Inventor’s idea goes through the roof
- Moms’ niche is babies’ care
- Young entrepreneur stitches together her own business
- Spray-On Condoms
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
