Top 7 Insights To Unlocking Your Customer’s Brain For Instant Sales
Can You Have More Sales, Too?
Helping over 75,000 businesses like yours raise profits and build customer relationships using AWeber's opt-in email marketing software for over 10 years.
Have you ever wondered …
- Why even the highest priced or lowest quality products sometimes outsell their competitors’?
- Why and how your prospects buy the products or services they do, even if their choices seem irrational or impractical?
- Why some brands have a devoted cult-like following while others have zero loyalty?
Will The Real Decision Maker (In Your Brain) Please Stand Up? — According to neuroscientists, there are 3 main parts to the brain, each functioning as a brain unto itself. These “three brains” – nestled inside one another — are as follows.
- The “Human” (“New,” or outer-most) Brain: Most evolved part of the brain known as the cortex. Responsible for logic, learning, language, conscious thoughts and our personalities.
- The “Mammalian” (Middle) Brain: Also known as the limbic system. Deals with our emotions, moods, memory and hormones.
- The “Reptilian” (Old) Brain: Also known as the R Complex controls our basic survival functions, such as hunger, breathing, flight-or-fight reactions and staying out of harm’s way.
Our “old” brain often overrides our voice of logic and drives all buying decisions for reasons beyond our conscious awareness. To influence your customer’s buying decisions, you must learn how the “old” brain operates and speak its “language.” Below are 7 key insights about the old brain that can add to your bottom line.
- The old brain is driven by emotions.
- The old brain “decides” on the basis of the gain vs. pain tradeoff.
- The old brain is highly influenced by beginnings and endings.
- The old brain is visually oriented and responds rapidly to images.
- The old brain perceives the “pain of buying” in relative, not absolute, terms.
- The old brain understands only what is tangible, physical and concrete.
- The old brain’s control over buying decisions varies from culture to culture.
While neuromarketing is still in its infancy, it has the potential to revolutionize the way we market our products/services. The most important point is to use it for the right reasons. That is, as a way to better understand your customers and ultimately to better serve them. When used in this way, it can have a dramatic impact on your bottom line.
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