Designer Adam Ellis has reinvented the ice cream truck. In doing so, he’s reinvented a street vending business. Boutique flavors, a chandelier on the inside, and a truck that customers can write on, this is the ice cream truck overhauled, inside and out. An awesomely unique truck begs to be explored, and clearly has something different to offer.

Adam’s truck reminds adults of their childhood - but with a twist. Ice Cream trucks have pretty much disappeared from the suburban landscape. What Adam has done is taken a good idea that’s expired - and reinvented the concept for a different time.

How does this relate to your business? You’re probably looking at something within your environment that you take for granted. That blends into the background. That has long been forgotten, or no longer useful. Examine your business - your marketplace, and your environment, and ask, what could we reinvent? What could we do differently than anyone else in our business?

Being different allows you to capture the interest of potential customers, retain the love of your evangelists, and stand out in your marketplace. And sometimes it’s as simple as reinventing the ordinary things right in front of you.

Smart Biz Blog