1. Sponsor a contest.
  2. Create your own contest.
  3. Host someone’s event.
  4. Host your own event.
  5. Write a book.
  6. Get interviewed.
  7. Get reviewed.
  8. Get “stepping stone” referrals.
  9. Be a newsmaker.
  10. Get behind a cause.
  11. Create a referral program.
  12. Start a blog.
  13. Interview others.
  14. Write a guest post.
  15. Feature a guest post.
  16. Participate on blogs and forums.
  17. Take stand on public issues.
  18. Start a newsletter.
  19. Make a video.
  20. Do a podcast.
  21. Get on the radio.
  22. Trade ad space with a partner.
  23. Give publicity to others.
  24. Give incredible customer service.
  25. Bottom line is Do the right thing.