9 Proven Headline FormulasThat Sell Like Crazy


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kachingYou can write a headline in an infinite number of ways. However, certain types of headlines have proven themselves repeatedly for many years. By following the “formula” of these headlines, you can give yourself an edge when you are serious about persuading someone to read and respond to your copy.

The following 9 headline formulas are some of the easiest to write and the most powerful. When it comes time to write a headline, try one of these first. At the very least, this can give you a creative jumping off point to write a headline that works.

  1. Say it simply and directly.
  2. State the big benefit.
  3. Announce exciting news.
  4. Appeal to the “how-to” instinct.
  5. Pose a provocative question.
  6. Bark a command.
  7. Offer useful information.
  8. Relay an honest, enthusiastic testimonial.
  9. Authenticate your proposition with a little something extra.

There are many, many other ways to write a headline. Whatever strategy you choose, don’t make a decision too quickly. Take time to brainstorm. Write dozens or even hundreds of headlines. You never know exactly what you want to say before you say it, so giving yourself plenty of choices is the surest way to arrive at the best, most powerful headline.

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