Entrepreneur puts start-up wisdom on cards

Posted at June 29, 2009

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startercards.0626 An Atlanta advertising executive says she has a solution for such entrepreneurial angst, and it’s in the cards.

Baskin said she got the idea five years ago while flying to Texas to give a speech on how to be your own boss. En route, she scribbled on index cards the steps she’d learned while building her own business. Then she described the steps in her talk.

“The audience went crazy and afterwards they wanted to know where they could buy the cards,” Baskin recalled.

Baskin, owner of Tribe Inc., a seven-year-old agency, is selling sets on Amazon.com for $24.95, alongside various start-your-own business books.

Atlanta executive coach Mariette Edwards, owner of Star Maker Enterprises, suggested not relying on the cards 100 percent, but said, “This could be a tool to help you think through all the aspects of having a business. I see so many people who are lost and completely overwhelmed.”

The cards are colorful, the tips snappily written. They come in four sections: vision, launch, follow-through and milestones.

ajc.com