Five Words to Never Use in an Ad
Can You Have More Sales, Too?
Helping over 75,000 businesses like yours raise profits and build customer relationships using AWeber's opt-in email marketing software for over 10 years.
As a smart business person, you probably know that there are no such things as magic words, particularly in a culture that has been saturated with advertising. But there’s something else you should know: Not only do magic advertising words not exist, several of them actually work against you. And chances are, you’re using at least one of them in your advertising now.
Quality – Value – Service – Caring
The above four words all fail for essentially the same reasons. Not only are they overused, they’re based on variables that will be different for everyone. There’s a quality/value/service/caring continuum in each person’s mind for every purchase occasion, and it is a continually moving target.
Integrity
A company either has integrity or it doesn’t. It’s either honest or it isn’t. And most people give companies the benefit of the doubt in believing that they operate with integrity. When a company talks about integrity in its advertising it’s for one of two reasons, neither one of them good: They’re either trying to cover up some lack of integrity (which never works) or they’re implying they live by a higher standard than their competition. That’s impolite, to say the least. Every company needs to have integrity. No company needs to advertise it.
Similar Posts:
- How to rank the quality of your leads
- Online Video Generating Excitement
- Make Your Biz Legendary
- Simple Steps For Word Of Mouth
- Mobile Phone Ads
- Savings for Small Business in Health Plan
- Facebook Advertisers Hit by Click Fraud
- Growing Your Business One Customer at a Time
- Niche Business In Living Wills For Your Dog Or Cat
- Health Care Big Worry For Small Biz
- 9 Ways to Decrease a Company’s Employee Benefits Cost
- Guide to Word-of-Mouth Marketing
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
Pingback: Valuable Internet Information » Five Words to Never Use in an Ad | Top Business Opportunities