Moms’ niche is babies’ care
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Two metro Atlanta moms have figured out how to turn cranky babies into a thriving business.
Laura Hunter and Jennifer Walker never thought of themselves as entrepreneurs until about five years ago, after a little advice from country crooner Kenny Rogers. Today they are published authors, Web site operators and sought-after consultants in a big niche market.
The two moms – they have eight kids between them – run Moms on Call LLC, which offers real-world advice and counseling to newly minted parents.
Their consultation business has exploded – it grew 600 percent in three years. Their book, “Guide to Basic Baby Care,” has sold more than 20,000 copies and been translated into three languages. They recently started online courses in child care on their Web site that take parents from infancy through age 5.
Walker and Hunter believe a good part of their success is due to the fact that modern moms often live hundreds of miles from their natural support network – the mothers, sisters and aunts in traditional extended families who aided in child care.
The two pediatric nurses admit that a lot of people have stepped up to help make their business a success. One of the first was singer Rogers.
About five years ago, he called Hunter to consult with him and his wife, Wanda. The couple had twins when Rogers was 65. At the time, Hunter was doing consultations using a few photocopied sheets of instructions.
“I was getting ready to leave, and Kenny was flipping through [my] folder and he said: ‘It’s not copyrighted.’ He said: ‘You’ve got something here. You have to copyright this.’ His attorney … called the next morning.”
Getting children to sleep through the night is the most common question they get. Sometimes, the calls and e-mails are just strange.
“I had one e-mail that just said ‘hit on head by chicken,’ ” Hunter said. “I called and the kid was screaming and the dad was panicked. He was standing by the freezer and dropped a frozen chicken on his child. It all turned out fine, but that was what was worrying that dad at that moment.”
Moms on Call LLC
An in-home consultation is $300 for two hours. Includes a book, DVD, swaddling blanket and six months of follow-up assistance. Phone version is $250. Online courses are $29.95 each. Their book can be ordered online for less than $20. On the web: www.momsoncall.com
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