Teens Are Building Their Own Job Engine
PERIODS of high unemployment tend to be particularly hard on teenagers, who wind up competing for jobs with more experienced, laid-off adults.
When Faith Borden, 16, of Metuchen, N.J., applied for a job in March to be a counselor at a summer day camp, she looked around and saw “all these 30- and 40-year-olds,” she said. “Usually it’s just teenagers.”
Also facing a competitive job market, Max O’Dell, 14, of Cary, N.C., started Smiley Inc., a custom T-shirt design business. He paints shirts in his driveway and hangs them in the garage to dry; revenue so far has been $170.
Unemployment for 16- to 19-year-olds is at its highest rate since 1992 — at 22.7 percent in May, according to the Bureau of Labor Statistics. That is causing some teenagers to rethink their notion of work and to embrace entrepreneurship.
“This is a generation raised to believe they can do anything, and the first to grow up with entrepreneurial celebrities like Steve Jobs of Apple and Larry Page and Sergey Brin of Google,” said Donna Fenn, who interviewed 150 young entrepreneurs for her forthcoming book, “Upstarts: How Gen Y Entrepreneurs Are Rocking the World of Business and 8 Ways You Can Profit From Their Success.”
The Internet may be the most significant catalyst for teenagers’ entrepreneurship. The ability to start a business online has lowered many barriers to self-employment faced by young people — you need only a domain name and a Web site to set up shop and are largely anonymous to customers, who never have to know your age, said Alan Lysaght, co-author of “The ABCs of Making Money for Teens.”
There is also an abundance of information online about starting a business.
Laura Durst, 18, a recent high school graduate in Woodstock, Conn., in the state’s northeast corner, said that there were so few jobs for teenagers there that two years ago she began setting up a Web-based business, WorkInMyRoom.com. It provides teenagers with information and online resources to find jobs that can be done from home.
Ms. Durst said she was inspired by her mother, who also is an entrepreneur. “Seeing her work from home, where she could be her own boss, I liked the idea of that,” she said.
Ms. Durst’s revenue comes from advertising. She uses Google Ad Sense — which displays relevant Google ads on her site — and earns money when users click on them. She says she is making about $250 a month.
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