Tweeting for profit
Smart entrepreneurs are now doing deals in 140 characters or less on Twitter.
(Fortune Small Business) — A year ago Kris Drey couldn’t care less about Twitter. With 13 years of Web site experience, Drey is no technophobe. He serves as vice president of product marketing at Fliqz, an online video-hosting service with 20 employees in Emeryville, Calif. But when he first skimmed Twitter, the popular micromessaging service launched in 2007, Drey saw a lot of mindless chatter and very little that seemed useful to a video business.
Still, with the economy taking a dive, Drey persisted. He was looking for ways to spread the word about Fliqz without spending any more of his maxed-out $15,000 marketing budget. Not only was Twitter the fastest-growing social media service around — its user base grew by a whopping 1,841% in 2008, to 14 million — but it also wouldn’t cost him a dime.
“The only overhead is your time,” says Drey, 40. “You need to pay attention.”
He did just that. Drey started posting three or four updates a day as @Fliqz (all Twitter IDs start with “@”) and subscribed to (or “followed”) the 140-character updates (or “tweets”) of anyone he could find who seemed interested in the online video industry, even if the person was just posting links to stories on blogs. One Saturday afternoon Drey spotted a Twitter post from a Fliqz customer who was having trouble encoding video. After exchanging a couple of tweets with him, Drey called the customer on the phone, figured out that the guy had a corrupted file and fixed the problem. The customer posted a tweet of happy surprise.
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