A Start-up Takes on Wal-Mart
Recently-launched Alice.com is Brian Wiegand’s fourth Internet start-up, but the first to take on the consumer-packaged goods industry.
Brian Wiegand is no stranger to start-ups. His first business, BizFilings, launched in 1996 from his basement and later sold for $15 million to a public company. He and business partner Mark McGuire went on to start two others. The most recent was Jellyfish.com, which caught the purchasing eye of Microsoft only 18 months after its inception. The two could have stayed after the sale, but decided corporate life wasn’t for them.
Now the duo has launched their fourth online company, Alice.com, an online service in the consumer packaged goods industry. The site connects manufacturers directly to consumers, bypassing large retailers such as Wal-Mart and Target. Wiegand, Alice’s CEO, and McGuire, the company’s president and co-founder, recently explained their slightly unorthodox business model to Inc..
Read the interview at inc.com.
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