Identify your intellectual property
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Just as you thought (before reading this article) that cyberspace was the wild, new frontier, there are plenty of others operating under that same misunderstanding. What’s your intellectual property–specifically, your copyrights and trademarks–and can you protect them?
First, are you using other companies’ trademarks? Imagine going on a major promo blitz and getting a nasty lawyer’s letter from Walla Walla, Wash., saying “Cease and desist–we were here first.” You could end up having to redo all your marketing efforts, doubling your marketing costs. Ouch!
Second, have you protected what you have? For a mere $45, you can properly copyright your website by submitting it to the U.S. Copyright Office. That’s a necessary prerequisite to filing a copyright lawsuit. But when you do that, you could be entitled to statutory damages of anywhere from $1,000 to $10,000 from anyone who ignores your cease-and-desist letter.
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