Quit Using Email to Train Your Leads to Ignore You


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We all get email marketing messages. The ones that really irritate me are the offers that get sent repeatedly with the exact same messaging. If it doesn’t catch my eye the first time, why would they think I want to see the same thing 5 more times in two days?

At this point, I unsubscribe. Or ignore them because I know I’ll get ten more for that webinar that I’m not sure I want to commit to now, so why bother? They aren’t likely to let me forget about it.

Don’t you consider this spam when it’s done to you? That your tolerance is being taken advantage of? Why do it to anyone else? It’s that “do unto others” rule. There’s absolutely no urgency or need to click through right now when I know I’m going to get more of the exact same message. You’re training your leads to ignore you.

ulitzer.com




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