Why Your Startup Needs a Lead Dog
In dog-sled racing circles, a lead dog is a very valuable commodity. A good lead dog spells success or failure.
In your startup, you will hear all kinds of excuses from your new sales staff. Excuses like, “The prospects have never heard of us!” or “If we would only advertise on [insert the most expensive media here], we could sell more.”
A good lead dog in your organization doesn’t use excuses–he or she just gets things done. He leads by example and soon sets a high standard for the others to emulate.
Here are five attributes of lead dogs:
- They have been successful before, whether in a state championship softball team or as an Eagle Scout. Once they have been to the promised land, it is a feeling they love to recreate.
- They never complain or whine.
- They are sponges for new information, ideas and advice.
- They love hearing you tell the story of their success. Learn to tell it well, and often.
- They are highly principled. In the playground, they were the ones who would quit if the teacher spotted the other team a lead.
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