Business Resources
Five things for employers to consider when hiring students
At this time of year, no doubt a large portion of employers will have a pit in their stomachs, knowing they may well have to take on a bunch of new graduates, who swagger around thinking they are God’s gift to their subject whilst thinking they have the relevant life experience to support themselves financially, [...]
Grab Your Local Listing in Bing
Last week, Microsoft unleashed its brand new search engine onto the market. It’s called Bing and, contrary to what the name suggests, you do have to take it seriously. Even if you’re not planning to give up your Google search habit, you’ll still want to familiarize yourself with Bing to understand how you can help [...]
Personalized Customer Service with CRM Software
We recently launched a website at which people can recycle electronics. So far, we have been contacting our customers individually by e-mail. How can we keep up that level of service as more people visit the site?
As companies add customers, they run the risk of becoming like the Dr. Seuss character Mrs. McCave, who [...]
Are You an Inventor or an Entrepreneur?
But don’t confuse being an entrepreneur with being an inventor.
Great ideas are a dime a dozen. Action is what differentiates an entrepreneur from an inventor. If you want to focus on ideas, become an inventor — not an entrepreneur.
The important thing is the process of planning — but you also have to be willing to [...]
Negotiating a lease
Pick the location best for your business and make the best deal you can there” because a bad location carries hidden costs such as fewer customers and the need for more advertising.
TIPS:
Evaluate your space needs. Your lease term will likely be for many years, so plan accordingly.
View a lot of properties. Make sure you’re comfortable [...]
Grow Wallet Share From Your Existing Customer Base
Legendary bank robber Willie Sutton, when asked why he robbed banks, replied: “Because it’s where the money is.” The same is true of your installed base: If there is any money to be made in this depressed market, it’s here. This means if you’re not doing dedicated, installed-base marketing, you’re losing money…and ground.
But your installed [...]
Tips about Promoting Your Business with Sweepstakes
William (Tommy) Rollins is a marketing professional who managed contests and sweepstakes at the electronics retailer, Circuit City, from October of 2007 until January, 2009 when the company went out of business. Here, he shares some of his tips about how companies can increase their brand awareness with sweepstakes.
1.Define the goal before you start.
Think about [...]
