Business Resources

Five Words to Never Use in an Ad

As a smart business person, you probably know that there are no such things as magic words, particularly in a culture that has been saturated with advertising. But there’s something else you should know: Not only do magic advertising words not exist, several of them actually work against you. And chances are, you’re using at [...]

Business Resources, How-To, Marketing & Sale, Usuables

Four keys to a great PR campaign

Consider the four “Ps” when it comes to establishing the groundwork for a successful PR campaign: photography, pitch, profile and pack. With these elements lined up, you’ll be better prepared for the follow-up.
Photography: Make sure that you have a great selection of visuals available, should your press release capture a reporter’s eye. This includes projects, [...]

Business Resources, Marketing & Sale

101 Setting Up a Home Office

While working from home has its perks, not everyone is capable of doing it. The following advice, provided by Linda Novey-White, a member of the SCORE (Service Corps of Retired Executives) board of directors, will help you avoid many of the common pitfalls. Once you get yourself started, you’ll be — pardon the pun — [...]

Business Resources, How-To

5 Steps to Deal with Difficult Employees

Ignoring a problematic staffer could jeopardize the success of the entire organization.
Naturally, no one wants to work with difficult people. When dealing with problematic employees, productivity decreases, frustrations rise, morale goes down and customers and vendors get upset.
How to Handle Them

Don’t ignore the problem.
Intervene as soon as possible.
Research the problem personally.
Help the problematic employee [...]

Business Resources, How-To

Seven Deadly Sins of Home Office Security

According to the human resources association World at Work, 17.2 million Americans worked from home or remotely at least one day per month for their employer last year (See also: 4 Telecommuting Security Mistakes). And the 2007 book ‘Microtrends’ estimates that 4.2 million Americans work full-time from home.
Good security is a key to good productivity. [...]

Business Resources, Security & Fraud, Strategies & Execution

The Key to Shorter, Better Meetings

Outside of general relationship building, consider that there are only three functional purposes for having a business meeting:

To inform and bring people up to speed.
To seek input from people.
To ask for approval.

Use this as a filter to determine why you are having a meeting and explain that purpose to your audience. Your meetings may [...]

Business Resources, Strategies & Execution

Ten reasons to start a blog for your business

Post sponsored by Reliable Web Hostings | Most Reliable, Most Affordable and Most Trusted Hosting Companies .

Blogs are a quick and easy way to tell information about your company online (such as achievements, research, helpful tips, awards, new products and services).
You don’t need to know how to use HTML coding to do it. [...]

Business Resources, Strategies & Execution, Usuables