How-To
Using Your MySpace Page For Business
Here’s a checklist to make sure that your MySpace page is optimized to generate leads for you. They all center around one huge rule: You must bring the business conversation away from MySpace. As long as you are on MySpace, you have to play by its members’ rules. The first thing you must have is [...]
6 Steps to a Marketing Message That Sells
All too often companies spend a lot of time and money developing their logo and the graphic look and feel of their promotional materials – important aspects of effective marketing – while giving only cursory consideration to their marketing message – an equally important component to successfully promoting your business. Development of your marketing message [...]
Link-Building Secret
With all the talk about the best ways to build backlinks, getting recognized by other bloggers, and “tips & tricks�? for promoting your own blog, it’s easy to forget about one of the simplest and most effective ways of marketing yourself: being friendly. Introduce Yourself & Your Blog. Make Friends via MyBlogLog. Pay it Forward. [...]
How to Become an Expert
Shara Karasic, Community Manager of Work.com, will provide the inside view on how to use work.com as a valuable source of insight for your business — and also the ins and outs of how to use the site to increase visibility for your own business online. Here is a sampling of some of the benefits [...]
How to avoid Internet stock scams
Things Scam Companies Don’t Want You To Think About My editor, Owen Thomas, recently passed along to me an email that had found its way to his inbox about a stock called Xethanol (XNL), suggesting that I might be interested in looking into it. The email claimed that Xethanol was attempting to defraud investors. I [...]
How to make money without really trying
Business 2.0 Magazine looks at scrappy entrepreneurs who are squeezing big money out of websites that tap into the latest news, trends, and search fads. When word of a whites-only scholarship at Boston University hit the media last fall–drawing coverage from bloggers and biggies like ABC alike–Daniel Kovach smelled opportunity. His goal: to boost traffic [...]
Forming an Alliance? Plan for Your Break Up
A word of advice for companies thinking about forming a business alliance: Before launching any partnership, make sure both parties agree on how you’ll know, and what you’ll do, when it’s over. An exit-plan must clearly specify the point of disengagement, tells both parties what their subsequent rights and responsibilities are, and provides a clear [...]
