How-To
Jingles for sale: Buy your firm a theme song
Stan Oleynick wants to immortalize your company in song. Don’t come to Enthem if you’re looking for your average ten-second jingle. The San Francisco company writes and records full-length corporate theme songs, some running longer than three minutes. Founder Stan Oleynick, 23, a Russian immigrant with a head for business and a penchant for aphorisms, [...]
7 Essential Tips for Winning Headlines
Successful direct mail writers get their prospects’ attention by focusing on the prospect’s needs and making them feel that the letter was written just for them. The most effective headline, by far is “Sally Jones (or someone the prospect knows) thought you would be interested in this product.” It immediately establishes a relationship and gives [...]
12 Steps to the Perfect Direct Mail Piece
Direct mail is still a wonderful way of targeting customers. It’s not as easy or as inexpensive as Spam, but it’s a lot more effective, predictable and trackable. Here are the basics of a strong direct mail campaign. Target your audience carefully Use the “you” word as often as you can Send your letter under [...]
Let go of doing everything yourself
The trap of the small business owner is, that in many cases, to grow a business to some level of success means putting your head down and working real hard doing the making it, fixing it, shipping it of the business. Problem is, that also eventually stops you from growing. Delegation is an art, but [...]
How To Play Videogames For A Living
Want to make a living playing your favorite games? There are many ways to break into the videogame industry, according to experts. These job types offer the fastest path into sought-after studios like Electronic Arts, THQ and Ubisoft. Paying your rent playing videogames sounds fun, but the reality can be far more tedious, says Kaos [...]
10 Web tips for entrepreneurs
Web sites seem the way of the world these days, but many small-business owners still don’t have an Internet presence. Web sites are not only powerful tools for e-commerce, they also can boost almost any business, as consumers look into products they might buy. Here’s a list of what a business can do with a [...]
Top technology questions you should ask
You don’t have a lot of technology resources inside your company. In fact, just getting your office printer to work all the time seems like a monumental challenge. Investing in technology, whether it’s new software or hardware means dealing with a lot of stuff that just may not work like you expected. But it’s the [...]
