
Producers of the Internet-video serial “lonelygirl15″ — once thought to be an amateur project but later revealed to be the product of professionals — have raised $5 million from prominent technology investors to expand and introduce new online shows.
The new funding for EQAL, the Los Angeles company behind “lonelygirl” and another popular Internet drama, “KateModern,” illustrates Silicon Valley’s continuing push to move video onto the Web and find better ways to make money from it. Though the online-video industry got a big boost after Google Inc. bought video site YouTube for $1.6 billion two years ago, many companies are still struggling to come up with viable revenue models.
Todd Dagres, a partner at Spark Capital, the Boston-based firm that led EQAL’s round of financing, said the studio understands that “the Web is not TV, and you can’t advertise like you do on TV.”
Instead, EQAL, formerly known as LG15 Studios and led by Chief Executive Miles Beckett and President Greg Goodfried, plans to weave advertising into the content of their shows, Mr. Dagres said, and also to interact with its community of viewers.
Other investors putting cash into EQAL include Silicon Valley’s Ron Conway, who backed Google in its early days; Marc Andreessen, the co-founder of browser pioneer Netscape Communications; Conrad Riggs, a Hollywood producer involved with TV shows such as “Survivor” and “The Apprentice”; and Georges Harik, a former Google executive.
As soon as the iPhone hit the market, BlendTec purchased one and made the following clip and put on YouTube. So far, the clip has been viewed 2,041,340 times, commented 6,048 times, and favored by 4,383 people.
Monthly sales through the web for the Total Blender is currently running at more than 5 times our previous “record” month. This number continues to grow each month.
George Wright
www.blendtec.com
Flexpetz recently launched in Los Angeles and San Diego, and offers consumers the option of having a dog for just a few hours or days a week. Which is a good solution for people who’d love to have a dog, but are too busy, travel frequently, or live in buildings that don’t allow dog ownership.
The company’s founder, Marlena Cervantes, views Flexpetz like an extended family: “When our dogs spend time with their extended family members, they are lavished with love and undivided attention. We feel our this concept allows our dogs more love and attention than single ownership can often provide.”
Membership is limited, and each dog generally spends time with a small group of people. Monthly membership costs USD 39.95 plus a daily fee, and members can reserve their pooch of choice online. Before being allowed to rent a dog, members go through a mandatory training session with a certified Flexpetz dog trainer. The service aims to expand to New York, San Francisco and Boston soon, followed by other cities in the United States and abroad. One to set up locally? Or how about starting a website that matches two or three owners, facilitating fractional dog ownership based on location, availability and personality?
Japanese researchers are looking for ways to reduce stress levels in tuna caught in nearby waters, so they taste better when they hit the plate.
A vigorous fish, tuna tends to thrash wildly when caught, which researchers believe raises its body temperature and leads to whitening of its meat, sharply cutting its flavor and value.
“People want to eat tuna when it’s as fresh as possible, but once it struggles the freshness goes down,” said Kunihiko Konno, a professor at Hokkaido University who is leading the stress-reduction project.
Tuna tend to struggle especially hard if too many are trapped in a net at once or if they are kept in crowded conditions at fish farms, but the researchers are focusing mainly on how to reduce stress when the fish are caught, he added.
Although they have yet to reach firm conclusions, Konno said the best way to reduce stress levels was likely to be quite simple — and final.
“Kill them very quickly,” he said.
Books Lambert, who runs TheBeerbelly.com as president of Under Development Inc., is also someone who might have been viewed by some as having a less-than-perfect business model for his venture. But — after the press picked up on his contraption and he got 1 million hits to his fledgling site, as well as about 80 calls from offline media, including CNN and the like — he sold his electronics company, turned toward inventing full-time and his beer belly is jiggling as he laughs all the way to the bank.
Lambert also uses a potent mix of marketing savvy and passion, spiced with some serendipity, to run his site. The Beerbelly, by the way, is a neoprene bag that fits under a shirt and can be used to avoid paying $9 for drafts at sporting events.
The business model is simple: Build it, make it funny enough, and the public will come. And once you get enough eyeballs, you can make money through advertising, just like regular TV networks.
Ever since a bootleg clip of a Saturday Night Live sketch comedy skit put YouTube on the map in December 2005, the growing consensus among Web watchers has been that short comedy clips are the “killer app” of the brave new viral video world.
SuperDeluxe.com, a comedy broadband network launched in January by Turner Broadcasting, and FunnyOrDie.com, a partnership between Will Ferrell and Adam McKay’s Gary Sanchez Productions and Sequoia Capital, venture capital firm behind YouTube and Google.
In the late 1980s, Michael Jordan shaved it all off. Soon, the world was examining the scalps of Bruce Willis, Andre Agassi, Moby and just about one token character on every TV show — not to mention a swarm of Oscar nominees and presenters this year, including Jack Nicholson (who had shaved his head for a role).
The response is a booming market of products being developed and sold specifically to the unhirsute — a new front in the nearly $5 billion onslaught of male grooming products in the United States.
“I’m a former comb-over wearer,” confessed Howard Brauner, founder of the two-year-old company Bald Guyz. “I would spend half an hour in the morning making it look right, and then finally I just realized it was ridiculous. Once I decided to really go bald, my wife would get annoyed at me for using her expensive shampoos. But I had to use something to clean my head”
For that particular ablution, Brauner now uses a head wash that’s part of the line of products he developed in response to his wife’s complaints. Bald Guyz also puts out pocket-size individual head wipes, for use on the go. And there is a conditioner, to be used twice a week. “Your skin up there is either dry or irritated or oily,” he said.
New York Times News Service
The companies will waive the early termination fee if you die. Pretending to be dead, however, does not work well as a way to break a contract. Sprint Nextel, Verizon and Cingular, for example, may ask for a death certificate. T-Mobile says it does not. “They want to take people at their word,�? said Graham Crow, a spokesman for the company.
Joining the military can sometimes work to break a contract if you are going to be stationed overseas. Sometimes, though, the company will suspend the service for the duration of active duty, which is not a great deal. Upon returning home, you would still be stuck with the remaining period of the contract and a much older phone. Buying a new phone would only extend the contract further.
Next to death, moving to a place where your phone company does not have service may not seem so draconian. Each company provides maps on its Web site or at its stores that show the general service area, so you can easily figure that out. But companies will ask for proof of the new address. The T-Mobile spokesman warns that it has to be a legitimate address, and post office boxes will not work.
There is an intriguing escape clause in contracts with phone companies that offer “roaming” services, though it is intended to give the carrier a way out. When a cellphone is used outside the provider’s network, calls are routed through another company’s network. The consumer pays a monthly fee for this service, which the carrier uses to pay the other phone companies to handle those calls.
Roam too much and your phone company starts losing money. Find a place where your phone goes into roaming mode and make at least half your calls from there. Every carrier said they would cancel the contract, though it might take them a month or two to notice.
Times
One day in the early 1990’s Diana Duyser of Hollywood, Fla. made herself a grilled- cheese sandwich. Then she gazed down at the brown skillet marks on the bread: “I saw a face looking up at me; it was the Virgin Mary staring back. I was in total shock,†she later told reporters. Diana held on to the sandwich for 10 years — then sold it on eBay for $28,000.
Golden Palace purchased the notorious Virgin Mary cheese sandwich, a haunted walking stick ($65, 000,) and the “mystery envelope?†($7,600.) More recently the company bought a Britney Spears half-eaten egg salad sandwich and a William Shatner kidney stone.
At first glance it might seem that the folks at Golden Palace have more money than sense — a lot more money. But do they really? The publicity garnered from purchasing these ridiculous items is much better than simply spending money on traditional advertising.
EBay’s home for the absurd is the “Weird Stuff†category that breaks down into three sub-categories: “Slightly Unusual,†“Really Weird,†“Totally Bizarre.†A recent check showed about 12,000 auctions in the three sub-categories.
eCommerce-Guide
“Women - or men, for that matter - who are not golfing are choosing to neglect one of the most powerful business and career-development tools there is,” declares Hilary Bruggen.
Bruggen may be a tiny bit biased: A former head of global marketing for KPMG, she quit that job to start and run Strelmark, a Washington, D.C., firm that conducts corporate golf-etiquette workshops for companies like Microsoft (Bill Gates is an avid golfer), Deloitte & Touche, Wachovia, and Smith Barney Citigroup.
Still, Bruggen speaks from personal experience: “I got the job as head of global marketing at KPMG in large part because top management knew me - and they knew me from the golf course,” she says.
A woman in Florida has sued her employers for developing carpal tunnel syndrome - also known as repetitive motion injury - in both hands. Why should this make news? It’s a common occupational hazard for data entry operators and others who spend all day typing on a keyboard. Right, except the lady in question is no data entry operator and she didn’t get her tendons in a twist from too much typing.
It was really only a matter of time before this happened. For years now, we’ve all been using bank cards, credit cards, and other forms of plastic currency to buy all manner of vinyl decals and skins for MP3 players, laptops, car windows, and countless other sticky-friendly surfaces. Isn’t it about time that our little plastic pals got in on the action, too?
Enter CreditCovers, the decorative skin for credit cards. With designs that are sure to please the same folks who love slapping skins on their iPods (the only explanation for the “slick, cool, super-dope” and “sticks real good” product descriptions and artwork with names like Ohmigawd! and Mizz Lady Pink), the $4.99 CreditCovers are guaranteed not to damage or otherwise interfere with the use of your card. Strange looks from cashiers? You’re on your own.
Having made a fortune off bare-breasted women, “Girls Gone Wild” founder Joe Francis is now setting his sights on the restaurant business.
A chain under the “Girls Gone Wild” brand name is being planned by Francis, whose Mantra Films Inc. has built a $100 million business videotaping and selling the DVDs featuring young women exposing their breasts.
“This is going to be about fun, lifestyle, youth, sun. It’s about everything ‘Girls Gone Wild,’” Francis said. “It’s going to be sexy without being sexual.”
There will be no stripping, topless waitresses or filming in the restaurants, Francis said.
The first two restaurants are expected to open by mid-summer in Mexican beach towns Cabo San Lucas and Cancun. Francis sees franchises popping up mainly in college towns in the United States and around the world.
Reuters